At FoodSmart Advisors, our mission is to partner with clients to create a healthier world.
With over three decades of collective experience, we’ve led global health and responsibility initiatives for food retailers, businesses, and nonprofits.
We’ve implemented comprehensive food, nutrition, and ingredient policies across thousands of retail locations and products in Europe and the United States. We’ve researched health policy at some of the world’s leading academic institutions.
Health science and policy made easy
- Plan nutrition targets per category, such as max sugar levels, work together on reformulation, product mix, and new product innovation.
- Navigate the differences between actual, science-based health and greenwashed claims.
- Set ingredient and additive policies — an important differentiator and something customers are looking at in detail. We’ll help you communicate your new approach to health.
Embedding health and sustainability into core business strategy
- Building on your unique approach to health – plan new projects, increase food and product sales, and engage customers around health.
- Pick the right products for development based on the latest health research and consumer and market trends.
- Identify early stage companies that can be the next leaders in health and wellness. We’ll conduct health-related due diligence to ensure that they are poised for success.
International policy and business expertise
International policy and legislation
- International policy expertise includes nutrition standards and guidelines, front of pack labeling schemes, sugar taxes, restricted ingredients, chemical exposure limits, and a country’s broader obesity and illness prevention strategies. We have particular expertise on how ingredients of concern are regulated differently in Europe and the United States.
- We follow international food, health, nutrition, and chemicals policies and regulations closely.
- We also follow this on the business side, carefully tracking developments in the ingredient and health policies of major retailers.
International markets
- Health and wellness is a world-wide phenomenon, but trends impact markets differently and are interpreted in unique ways in products in Europe and the United States.
- This is where we can help. We have experience working with retailers in Europe and in the US, including introducing new foods and trends in international markets.